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So Stereotypical

So Stereotypical is a marketing podcast that helps listeners create targeted media campaigns and effective public relations. Rachael Kvapil, owner of Pagesculptor Studios, is fascinated by all the moving components that go into media campaigns; and the myth that they are easy to create.  They aren't always and include people that are overlooked in the process.  So instead of getting discouraged, she likes to help businesses understand what they can expect, and know what to do when something unexpected happens (both good and bad).

The show is recorded in Fairbanks, Alaska home of the Midnight Sun, the Noontime Moon, and a 140 temperature difference between the coldest winter day and the hottest day in summer.

Feb 14, 2018

In this episode of So Stereotypical, host Rachael Kvapil talks with Laughter and Leadership Specialist Michael Bork of Laughtership, LLC about the power of positive psychology, in addition to looking at the big winners in the 2018 Valentine's gift giving spree.  The answer may surprise you.


Jan 3, 2018

In this episode of So Stereotypical Kelsey Enochs of Golden Heart Massage and Pretty Lippy joins host Rachael Kvapil to discuss  marketing two different types of businesses in addition to plans to get out of her "comfort zone" for 2018; plus, a few fun facts about New Year's Resolutions and an insight into how the...


Oct 13, 2017

In this episode, host Rachael Kvapil, presents an audio recap of Startup Weekend Fairbanks 2017; in addition to an interview with the organizers of The Alaska Food Festival & Conference about food industry concerns within the state. Plus, some fun facts about that Halloween candy you'll collect while trick-or-treating in...


Sep 15, 2017

Host Rachael Kvapil previews Startup Weekend Fairbanks 2017 by talking with the winners of Startup Weekend Fairbanks 2013 (Fairbikes); plus she discusses branding perspective via Vogue's 125th Anniversary Issue.


Aug 29, 2017

In this podcast, host Rachael Kvapil, talks with Coach Kristina Biceroglu of Fairbanks Masters Swimming about efforts to rebrand their team image starting with their name; in addition to a fun fact about a popular business saying with an ironic ending.